Projects About Contact

About

hi, I’m Sami! I’m a designer and creative technologist in New York City. I spent seven years doing brand design for tech companies, and now I design and build internet things I actually want to explore.

Brand work

  1. Sentry

    2019–21

    Second brand designer, from Series B to unicorn.

  2. Samsung

    2022–23

    First brand designer on a new team. More than 500 assets, from Times Square ads to CES booth graphics.

  3. Materialize

    2023–24

    Senior brand designer. Built the brand from the ground up, including an information-design system for database concepts.

  4. Splunk

    2018–19

    Sub-brands for .conf, Splunk’s user conference.

Talks

  • Spatial Computing & the Flattening of UINew Interfaces2026

Classes and study

  • Tools for CreativitySchool for Poetic Computation2026
  • Graphic Design and Music PerformanceSacramento State2010–13

Press

Music

  • PercussionEmpire City Arts orchestra