Samsung

Redesigning Samsung's Global E-commerce Experience

As part of Samsung's global e-commerce redesign, I worked on creating a more intuitive and engaging shopping experience. The project focused on improving product discovery, streamlining the checkout process, and enhancing the overall user interface to better showcase Samsung's innovative products.

Through careful consideration of user needs and business goals, we transformed the digital shopping experience to be more seamless and engaging, while maintaining Samsung's premium brand identity across all touchpoints.