Sami Smith

About

I'm a creative designer based in New York City with over 7 years of experience crafting visual identities and digital experiences for technology companies. My work spans from enterprise software branding at Materialize and Sentry to consumer-facing design for Samsung's global e-commerce platform.

I specialize in translating complex technical concepts into accessible, visually compelling design. My approach focuses on building systems that scale — empowering teams to communicate consistently without starting from scratch every time.

[email protected]

What I Do

Brand & Identity

Logo design, visual identity systems, brand guidelines, and the strategic decisions that make a brand feel cohesive across every touchpoint.

Design Systems

Component libraries, style guides, and the infrastructure that lets teams ship consistent design without reinventing the wheel.

Digital & Web

Web design, social content, digital marketing materials, and UI design for products — from developer tools to consumer platforms.

Print & Collateral

Event materials, marketing collateral, packaging, editorial layouts, and anything else that exists in the physical world.

Tools

Design

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Sketch

Development & Publishing

  • HTML & CSS
  • Webflow
  • Git / GitHub

Workflow

  • Notion
  • Linear
  • Loom

Selected Clients

Materialize

Brand identity & design language for a real-time data platform.

Sentry

Brand design & web for a developer-first error monitoring platform.

Splunk

Marketing design & event materials for enterprise data analytics.

Samsung

Campaign design for global e-commerce events.

TouchLab

Marketing design for a Kotlin Multiplatform mobile development company.