Sami Smith

About Me

I'm a creative designer based in New York City with over 7 years of experience crafting visual identities and digital experiences for technology companies. My work spans from enterprise software branding at companies like Materialize and Sentry to consumer-facing design for Samsung's global e-commerce platform. I specialize in translating complex technical concepts into accessible, visually compelling designs that help teams communicate more effectively and users navigate information more intuitively.

My approach combines traditional graphic design principles with modern digital design thinking, focusing on creating design systems that scale and empower teams to maintain consistent visual communication. Whether I'm designing brand identities for developer tools, improving user interfaces for trading platforms, or creating marketing materials for enterprise software, I'm driven by the belief that good design should make information more accessible and experiences more human.

What I Do

Brand Design

Logo design, brand guidelines, and visual identity systems

Digital Design

Social media graphics, web design, and digital marketing materials

Print Design

Marketing collateral, packaging, and editorial design

Tools & Software

Design Tools

  • Adobe Creative Suite
  • Figma
  • Sketch